Reklama i marketing internetowy jako źródło sukcesu  kampanii crowdfundingowych

Justyna Ziobrowska

doi:10.19195/1733-5779.32.15

Vol. 32 (2020)

Advertising and web marketing as a source of success in crowdfunding campaigns

Justyna Ziobrowska

https://orcid.org/0000-0002-9572-1438

https://doi.org/10.19195/1733-5779.32.15

Pages: 211-220

PDF (Język Polski)

Abstract

The main purpose of the article is to highlight the importance of internet advertising and marketing in crowdfunding campaigns. It analyses listed examples of e-marketing tools, thanks to which crowdfunding campaigns were successful and gathered an assumed or larger pool of funds. The author used the monographic method and individual cases in the article.

Keywords:

advertising, web marketing, crowdfunding, crowdfunding campaign

Published

06-08-2020