Professionalization of the sex industry in the context of developing image tools and content distribution channels

Abstract

The subject of the work is analyzing the professionalization of the sex industry in the context of the developed image tools and content distribution channels. Reconstructing the historical perspective on the phenomenon of sexuality and corporeality in the context of commercialization allows us to outline a norm. Its renegotiation, taking place through the media, creates the conditions for expanding the audience. Thus, the stimulation of diversifying qualitatively equivalent products takes place on the basis of optimizing the communication between the bidder and their audience. The analysis showed not only the reconstruction of the norm itself, but also the diffusion of content distribution channels. Tools for image building, sales stimulation, and product positioning are built through the use of 360 marketing. The consequence of this is the entry of products and services into the environment that has been new until now. Empirical research conducted on a sample of 320 ads, as well as the analysis of secondary data from external reports in conjunction with the analysis of web traffic give grounds to conclude that the industry promotes and professionalizes the approach to sex as a commodity. Not only are new technological solutions adopted that build networks, but also, most of all, the circle of people who prepare their products professionally in this area is growing.