Articles
The article attempts to explain the phenomenon of medialization of the economy in the system-constructivist perspective by reconstructing the conditions of systemic co-evolution and the genesis of modern consumerism. The author claims that the process of the discursive economy construction is related to achieving compatibility with its environment. The final conclusion of the paper is that the identity of the modern, individualized person was constituted as a result of a whole series of inter-system couplings.