Parliamentary election campaign in social media: Analysis of the activity of political groups in 2019

Abstract

The aim of the article is to present an analysis of the activity of political groups in social media — Facebook and Twitter. The article is based on the analysis of content posted on social media in the two weeks leading up to the 2019 parliamentary election. The questions posited in this paper are as follows: which political groups engaged the most on a given social media site? Which political groups demonstrated the most responsive communication? The analysis allowed me to classify political groups into five categories (from inactive to extremely active) depending on their own social media activity and responsive activity.