Times of crisis as “golden times” for propaganda: PR propaganda in Albanian media

Abstract

The research undertaken in the framework of our study has revealed that successive global or local crises during the last 5 years have brought an increased presence of propaganda in the Albanian mass media. Our presentation aims to present and analyze the main forms of propaganda that originates from the public relations offices of political parties and state institutions and manages to penetrate the mass media. The report aims to unmask the camouflaged forms of propaganda in the media, seeing it as the dual responsibility of political and media actors. It aims to prove the symbiotic relationship between the populist and authoritarian tendencies of the ruling leadership on the one hand and the propaganda discourse on the other. At the same time, the article sheds light on the compromised agendas of the mass media which, for the sake of occult interests, leave room for propaganda on their pages or screens.